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A common passion

Innovators by vocation | Applied AI lovers | Experts in Fashion Innovation

We are fashion, AI and e-commerce professionals, with one mission: to find the perfect fit for every body.

Vision and Growth

From Pixels to Precision

Building Global Alliances

Shape is the New Size

Algorithm evolution: pattern recognition and high-accuracy biometric measurements.

Strategic collaborations with global retailers and partners to accelerate adoption of our technology.

2022

Shopify plugin launch and new morphological analysis service: the “body shape profile” is born.

2024

2020

2023

2025

2021

Where Vision Meets Fashion

Italy Fits First

2 Million Bodies, One Standard

Birth of the project and development of the proprietary body scanning technology.

International market entry: UK, Middle East and global strategic partnerships.

Superata quota 2M di scansioni nel mondo. Nasce MX: la nuova generazione della nostra tecnologia.

Our Family

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Pierluca Pelosi

CEO & Founder

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Lucy Norris

UK Commercial Director

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Alessio Pracchia

CTO & Founder

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Camila Ito

LATAM Commercial Director

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Daniela Mitsitsei

Account Manager

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Olga Penkovska

EMEA Commercial Director

1 Return Avoided

4.7 kg

CO2 NOT EMITTED

30$

SAVE YOURSELF

Mission

SOCIAL MEDIA.

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TELEPHONE. +39 0583 177 1648

VIALE GIUSEPPE GIUSTI 133, 55100, LUCCA, TUSCANY, ITALY

©2025 BY MODY.AI

MODY SRL

VAT 02627920461

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