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Privacy Policy of Mody Ltd

Effective Date: August 5, 2023

Mody Ltd. provides "Body Scanning Solutions and Size Recommendations" for shoppers wanting to purchase clothing. These services, accessible via prompts like "Find your size," use advanced artificial intelligence algorithms based on buyer photos and the height and weight information provided by the buyer to deliver accurate size recommendations within seconds. These solutions are available both through our online service and on the websites and apps of partner stores.

This policy aims to inform you about who processes your personal data, what data is processed, and how it is processed when you use our body scanning and size recommendation solutions.

Who we are

When you use our body scanning and size recommendation solutions, we collect personal data concerning you. This operation is controlled by Mody Ltd. At Mody Ltd, we consider your privacy a top priority. Every time you use our products and services, you can be assured that your trust is well-placed. For more details about our approach, we invite you to read our Privacy Principles. If you have any questions, please do not hesitate to contact us.

What information we collect about you

Our body scanning and size recommendation solutions might gather data about you on the websites of our partner stores and on apps when you use our body scanning and size recommendation solutions or allow our non-essential cookies on any partner website or app.

The categories of personal data we might collect include:

Category
What is it?
Example(s)
Where does it come from?
Biometric Measurements
These are the details you provide to us through our solutions. We use your measurements as they are to derive other information based on our algorithm.
Measurements like height, weight.
You
Body Scanning Images
If you use our solution, you'll need to upload a frontal and a side image. We'll use these to detect your body dimensions and provide a size recommendation.
A frontal and side photo taken with your device.
You
Event Data
This is information on the usage of our body scanning solutions and size recommendations and the websites of our partner stores and apps.
Opened Mody.ai; Forwarded Measurement Profile; Recommended Size M.
Us and your browser
Technical Data
This pertains to the device and browser you are using to access our body scanning and size recommendation solutions.
Browser type and version, operating system, device name, IP address, what you clicked on, errors that occurred.
Your browser

Some of our partner stores might ask us to provide you with size recommendations on their websites and apps based on your past purchase history, before you provide your measurements and seek advice. Our partner stores must ensure that they can legally provide us with the store's user ID, product purchase information, and previous purchase details so we can offer you immediate recommendations.

Purposes for which we use your data

Whether you use our sizing and style solutions on our application or on a partner retailer's website or on a native app, we use the personal data we have gathered:

Purpose
Data Categories
Justification (legal basis under EU and UK GDPR and similar)
To provide you with our self-improving size and style service whenever you request it.
Biometric Measurements; Mody.ai User ID; Event Data
Contract. This processing is necessary to provide you with the services you've requested.
To provide you, upon your request, with our body scanning service.
Body Scanning Images
Contract. This processing is necessary to provide you with the services you've requested.
To create statistics that measure service performance, promote improvements, and share with our partners and others.
Everything (except Body Scanning Images)
Legitimate interest. This processing benefits all users (including you). Statistics are anonymous and presented in an aggregated and non-personal manner.
For broader analysis use.
Everything (except Body Scanning Images)
Legitimate interest. This processing offers benefits for us and the users of our products and services.
For legal purposes (including enforcing our terms of service), security, accounting, auditing, and sale of assets/business (or similar)
Everything
Legal obligation or legitimate interests. This processing is: (1) required by law; or (2) important for the legitimate interest of protecting you, us, our partner stores, and/or third parties (e.g., investors/buyers).

For more information on how we further use your personal data when you use our sizing and style solutions on Mody srl, please refer to our Privacy Policy.

How We Might Share Your Information
We might share the personal data we collect about you with certain third parties:

Purpose
Third Parties
Why?
Data Categories
All
Service Providers
These third parties work on our behalf to help us process personal data for the purposes explained earlier. This might include analytics, hosting, processing, security, and support services.
All
Legal (including enforcement of our terms of service), security, accounting, audit, and sale of assets/business (or similar)
Lawyers, accountants, consultants, auditors, purchasers, regulators, courts or similar
These third parties might need to consult personal data to provide advice, evaluate risk/value or fulfill their duties. They control how this happens, but are limited by law or contract in what they can do.
All

For more information on how we further use your personal data when you use our sizing and style solutions at Mody srl, please consult our Privacy Policy.

Cookies

Cookies and other tracking methods are small data files, sent by Mody srl web servers or our partners, which are stored on your device by your browser while browsing a website. When you visit our website, our apps, or use our solutions through partner platforms, our code on that platform will read the Cookies and other tracking methods and send them to our system. These tools are designed as reliable mechanisms that allow us to store information and/or record the user's browsing activity.

The code of our Mody srl solutions may store or access certain cookies and tracking methods when you visit our website, our apps, or use our solutions through partner platforms. It is our responsibility to obtain your consent to store or access non-essential cookies and tracking methods. If you choose not to give your consent, we are obliged to prevent storage or access to this data.

Data Retention

We retain your personal data related to height and weight. However, the images generated by our virtual testing system are processed on our servers and deleted immediately after processing. Other data, such as unhashed IP addresses, may be temporarily retained for operational reasons.

Mody Ltd Solutions

Our virtual testing and customization solutions are available on various partner platforms and websites. This privacy policy provides specific details pertinent to these cases.

Partner Websites and Apps

Our customization solutions are active on partner websites and apps. These sites and apps may collect personal data and/or place their own cookies on your device, regardless of our services. We do not control these websites or apps, so we recommend that you review their privacy policies to understand their practices.

International Transfers

Your data may be transferred outside of your country to places that may not guarantee the same level of protection for your personal data. In such cases, we use appropriate protective mechanisms as required by law.

Your Rights

You have the right to be informed about how we use your personal data, to access your data, to correct inaccurate data, and to request the deletion of your data. Additionally, you have the right to object to the use of your personal data, including use for direct marketing. You may have other specific privacy rights for your state or region.

For using our solutions on partner websites and apps, you can also delete our cookies stored on your device through browser settings.

Under 13 Years Old

Our solutions are neither intended nor directed at anyone under the age of 13. Adults can use our solutions for minors, but the relevant data will be associated with the adult using them on their behalf. We knowingly do not collect personal data from minors under 13 years old.

Contacts and Complaints

If you have questions about this Privacy Policy or about your privacy rights, contact our support team at the email address info@mody.ai.

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